Asides

Why our churches need a good website

As I’ve been thinking about our new church website, a new thought occurred to me. You probably already knew this, but I’ll share it anyway.

I had been thinking in terms of three groups of users.
1. The local person we’d like to come to our church, they need basic info – where and when – plus lots of good vibes. They find the site through Google or some other advertising.
2. The church member – they need details for events and more complex features like event sign up.
3. The Christian from another place who is looking for a sermon or resource.

But what I hadn’t considered was that a good church website really helps your church people extend an invitation to their friends and neighbours. Google isn’t going to be your key referrer. It will be your number 2 people shooting an email to their number 1 person friends.

© 2009 Check 1-2.